Artificial intelligence (AI) voice generators have become a game-changer in the world of content creation. These tools allow users to create realistic, high-quality voices that can be used for a variety of purposes such as voice-overs, audiobooks, and podcasts. AI voice generators have rapidly evolved over the past few years, thanks to advancements in machine learning and natural language processing technologies. Today, they are widely used by content creators globally, as they offer a cost-effective, efficient, and reliable solution for generating voice content. In this article, we will explore the best AI voice generators and how they are being effectively used in content creation across the world.







<h2 class="wp-block-heading">The 7 best AI Voice Generators</h2>



<h3 class="wp-block-heading">1. <a href="http://genny.lovo.ai/" target="_blank" rel="noreferrer noopener">LOVO.AI</a></h3>



<figure class="wp-block-image size-large"><img data-attachment-id="2797" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/tips-and-guides/marketing-video-101-how-to-create-a-winning-marketing-video/attachment/vh_02-export1/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1.jpg" data-orig-size="3456,2234" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="VH_02-Export1" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-975x630.jpg" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-1584x1024.jpg" decoding="async" loading="lazy" width="1584" height="1024" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-1584x1024.jpg" alt="" class="wp-image-2797" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-1584x1024.jpg 1584w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-975x630.jpg 975w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-768x496.jpg 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-1536x993.jpg 1536w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-2048x1324.jpg 2048w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export1-1200x776.jpg 1200w" sizes="(max-width: 1584px) 100vw, 1584px" /></figure>



Our #1 pick for the best AI Voice generator is LOVO AI. LOVO recently launched its newest AI voice generator called Genny. Genny is equipped with generative AI technologies, including synthetic speech, that are intended to facilitate human creativity in creating audiovisual content.



Top features



Genny&#8217;s voices are prime grade voices. They sound human-like and realistic, with inflections just on point no matter the content you are creating. It offers voices in 100 different languages so you can localize your content with a click of a button.



Made for professionals, Genny is the perfect AI Voice Generator to create marketing videos, course materials, and even animations.



Genny offers a range of project types to suit your needs, from Single-speaker Voiceover to Dual-speaker Dialogue and Multi-speaker Video mode. With flexible options, you can create content exactly the way you want.



Take full control and fine-tune your audio with Genny&#8217;s hands-on tools. Adjust emotion, character style, speed, pauses, emphasis, pronunciation, and even pitch to get the perfect sound.



Beyond just voice, Genny offers a vast library of non-verbal sounds like mms, laughs, yawns, yells, sound effects like gunshots, fire alarms, cricket noises, and a variety of background music to choose from.



You can upload all types of media files and make them sync with the timeline you have in mind to finish your content. Genny&#8217;s generative AI technology also allows you to create images by simply typing in what you want, making it easy to produce high-quality content in no time.



Price



<ul>
<li>Free</li>



<li>By # of hours per month: $16/mo ~ $48/mo</li>
</ul>







<h3 class="wp-block-heading">2. Descript</h3>



<figure class="wp-block-image size-full"><img data-attachment-id="2677" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/general-blog/text-to-speech-tts-a-beginners-guide/attachment/image4/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4.png" data-orig-size="1429,837" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="image4" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4-1076x630.png" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4.png" decoding="async" loading="lazy" width="1429" height="837" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4.png" alt="Best Descript alternative" class="wp-image-2677" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4.png 1429w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4-1076x630.png 1076w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4-768x450.png 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image4-1200x703.png 1200w" sizes="(max-width: 1429px) 100vw, 1429px" /></figure>



Descript acquired Lyrebird to create a comprehensive video editing tool.



Top features



<ul>
<li>Fine-contol available for audio</li>



<li>Robust video editing feature</li>



<li>Intuitive UX/UI</li>



<li>Collaboration feature for teams</li>
</ul>



Pricing



<ul>
<li>Creator: $15/mo or $144/yr</li>



<li>Pro: $30/mo or $288/yr</li>



<li>Enterprise: Custom</li>
</ul>







<h3 class="wp-block-heading">3. Play.ht</h3>



<figure class="wp-block-image size-full"><img data-attachment-id="2679" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/general-blog/text-to-speech-tts-a-beginners-guide/attachment/image5/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5.png" data-orig-size="1429,765" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="image5" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5-1177x630.png" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5.png" decoding="async" loading="lazy" width="1429" height="765" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5.png" alt="Best Play.ht alternative" class="wp-image-2679" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5.png 1429w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5-1177x630.png 1177w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5-768x411.png 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image5-1200x642.png 1200w" sizes="(max-width: 1429px) 100vw, 1429px" /></figure>



Integrations and plug-ins for those who want to make their blogs and websites audio-friendly.



Top features



<ul>
<li>A large variety of voices and languages (almost 1,000 voices)</li>



<li>WordPress plug-in for blog-writers</li>



<li>Editor, widgets, and other levers you can pull to edit your audio</li>



<li>You can access voices from other platforms as well that they’ve integrated via API.</li>
</ul>



Pricing



<ul>
<li>Personal: $19/mo or $171/yr</li>



<li>Professional: $39/mo or $351/yr</li>



<li>Premium: $99/mo or $891yr</li>



<li>Teams &amp; Enterprise: Starts at $198/mo</li>
</ul>







<h3 class="wp-block-heading">4. Amazon Polly</h3>



<figure class="wp-block-image size-full"><img data-attachment-id="2681" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/general-blog/text-to-speech-tts-a-beginners-guide/attachment/image7/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7.png" data-orig-size="1429,765" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="image7" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7-1177x630.png" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7.png" decoding="async" loading="lazy" width="1429" height="765" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7.png" alt="Best Amazon Polly alternative" class="wp-image-2681" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7.png 1429w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7-1177x630.png 1177w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7-768x411.png 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image7-1200x642.png 1200w" sizes="(max-width: 1429px) 100vw, 1429px" /></figure>



Created by AWS for businesses, focusing more on quantity and breadth of voices.



Top features



<ul>
<li>For Businesses, provides very cheap voice offerings via API.</li>



<li>Hundreds of voices in almost all major languages.</li>



<li>You can choose to pay only for the non-premium voices at a discounted rate, or pay more to use their premium (“neural”) voices.</li>
</ul>



Pricing



<ul>
<li>Standard Voices: $4/1,000,000 characters</li>



<li>Neural Voices: $16/1,000,000 characters</li>
</ul>







<h3 class="wp-block-heading">5. Natural Reader</h3>



<figure class="wp-block-image size-full"><img data-attachment-id="2682" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/general-blog/text-to-speech-tts-a-beginners-guide/attachment/image8/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8.png" data-orig-size="1430,752" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="image8" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8-1198x630.png" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8.png" decoding="async" loading="lazy" width="1430" height="752" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8.png" alt="Best Natural Reader alternative" class="wp-image-2682" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8.png 1430w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8-1198x630.png 1198w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8-768x404.png 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image8-1200x631.png 1200w" sizes="(max-width: 1430px) 100vw, 1430px" /></figure>



A nifty free text-to-speech tool for individuals, especially students.



Top features



<ul>
<li>Simple, document-like UX/UI</li>



<li>Free of charge for personal use, good for turning textbooks to audiobooks to listen as you study.</li>
</ul>



Pricing



<ul>
<li>Free for personal use</li>



<li>Custom pricing for commercial usage</li>
</ul>







<h3 class="wp-block-heading"></h3>



<h3 class="wp-block-heading">6. Nuance</h3>



<figure class="wp-block-image size-full"><img data-attachment-id="2685" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/general-blog/text-to-speech-tts-a-beginners-guide/attachment/image10/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10.png" data-orig-size="1430,752" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="image10" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10-1198x630.png" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10.png" decoding="async" loading="lazy" width="1430" height="752" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10.png" alt="Best Nuance alternative" class="wp-image-2685" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10.png 1430w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10-1198x630.png 1198w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10-768x404.png 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image10-1200x631.png 1200w" sizes="(max-width: 1430px) 100vw, 1430px" /></figure>



Recently purchased by Microsoft, Nuance is an old-player in the Text-to-Speech market now gearing up to be more enterprise-focused.



Top features



<ul>
<li>Geared towards businesses who want to provide AI voices for their customer-facing channels.</li>



<li>Usecases with healthcare providers</li>
</ul>



Pricing



<ul>
<li>Enterprise: Custom</li>
</ul>



<h3 class="wp-block-heading">7. Murf.ai</h3>



<figure class="wp-block-image size-full is-resized"><img data-attachment-id="2676" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/general-blog/text-to-speech-tts-a-beginners-guide/attachment/image3/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3.png" data-orig-size="1412,721" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="image3" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3-1200x613.png" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3.png" decoding="async" loading="lazy" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3.png" alt="Best Murf AI alternative" class="wp-image-2676" width="840" height="428" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3.png 1412w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3-1200x613.png 1200w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/image3-768x392.png 768w" sizes="(max-width: 840px) 100vw, 840px" /></figure>



Murf has risen to fame recently with easy-to-use UI and a sizeable library of voices.



Top features



<ul>
<li>A large variety of voices and languages (100+ voices in 15 languages)</li>



<li>Style and tone control</li>



<li>Non-real-time text and audio input support</li>



<li>Intuitive UX/UI</li>
</ul>



Pricing



<ul>
<li>Basic: $19/mo or $156/yr</li>



<li>Pro: $39/mo or $312/yr</li>



<li>Enterprise: $249+/mo or $1,999+/yr</li>
</ul>







In conclusion, AI voice generators have become an integral part of content creation, providing users with a simple, affordable, and efficient way to generate high-quality voice content. With numerous AI voice generators available in the market, it can be challenging to choose the right one for your needs. We have listed the seven best AI voice generators that have been tried, tested, and trusted by content creators worldwide. By using any of these AI voice generators, you can create exceptional voice content that will engage and captivate your audience. So, give them a try and take your content creation to the next level!



Are you excited? Then let’s start creating with <a href="https://genny.lovo.ai/" target="_blank" rel="noreferrer noopener">Genny</a>.







Check out other posts you might be interested in: &#8211; <a href="https://lovo.ai/post/7-essential-qualities-of-a-good-text-to-speech-platform" target="_blank" rel="noreferrer noopener">7 Essential Qualities of a Good Text to Speech Platform</a> &#8211; <a href="https://lovo.ai/post/top-10-text-to-speech-tools-to-help-you-create-enthralling-content" target="_blank" rel="noreferrer noopener">10 Best Text to Speech Tools to Help You Create Enthralling Content!</a>

7 Best AI Voice Generators You Must Try Now

While AI is a relatively new innovation that’s revolutionizing how we interact with technology right now, <a href="https://lovo.ai/text-to-speech">text to speech</a> (TTS) has actually been around&nbsp;since the 1960s. These systems, which use synthetic voices to read typed text aloud, have historically sounded robotic with a clear lack of human touch. Think Siri, Alexa, or the woman at the call center telling you that you’re 25th in line to be served. We’re all used to this kind of TTS.



But recent advancements in text to speech AI have allowed for the addition of emotions and intonations to make the voices far more lifelike and engaging. Crafted by artificial intelligence and natural language processing, TTS systems can now generate voices that sound like recordings of real humans. Goodbye robots, hello voices that can represent your brand and build connections with customers.



In this article, we explore why AI text to speech with emotion is particularly beneficial for businesses’ marketing efforts and how companies can leverage TTS AI to establish a strong brand voice and build emotional relationships with their target audience &#8211; all without breaking the bank on voice actors or compromising for robotic voice overs.&nbsp;



<h2 class="wp-block-heading">What is emotional marketing?</h2>



Before discussing why AI text to speech with emotion is so beneficial for your <a href="https://lovo.ai/usecase/advertising">marketing</a> campaigns, we first need to establish what emotional marketing is.&nbsp;



Here we’re talking about marketing techniques that use specific emotions to connect with customers and create a deeper bond. Think of the warm feeling you get when you see a cute puppy in a commercial, or the rush of excitement you feel when you see an ad for a new Marvel movie. By tapping into customers’ emotions, companies can make their products and services more memorable and appealing, while also building a loyal consumer base. Emotional marketing is all about creating a connection with people and making them feel good about the products they buy.



It’s nothing new. Remember those Uncle Sam ‘I Want You’ posters from World War I? That’s a perfect example of emotional marketing in action. For a more recent example, think of Coca-Cola’s ‘Choose Happiness’ campaign. The brand encouraged consumers to share their happy memories and experiences from summertime – forever linking Coke with those happy moments in each consumer’s life. The campaign wasn’t explicitly about selling cans of Coke. It was about creating, sharing, and spreading one single emotion: happiness.



<h2 class="wp-block-heading">Why emotional marketing works</h2>



We know emotional marketing works. But why? It’s thanks to a number of factors all working in tandem.



<ul>
<li>Emotions are memorable: Strong emotions stick in our brains, for better or worse. By creating an emotional connection with your customers, you can make a lasting impression and increase brand recognition.&nbsp;</li>



<li>Emotions create a sense of loyalty: When we feel connected to a brand on an emotional level, we are more likely to become loyal customers. We may even become brand advocates, sharing our positive experiences with others and helping to promote the brand.</li>



<li>Emotions drive decision-making: <a href="https://www.annualreviews.org/doi/10.1146/annurev-psych-010213-115043">Studies</a> have repeatedly shown that people make decisions based on emotions rather than logic. That’s why emotional marketing is so effective –&nbsp;it influences decision-making and can be more powerful than facts and data.&nbsp;</li>



<li>Emotions increase engagement: When people feel emotionally connected to a brand, they are more likely to engage with its marketing efforts. This can include liking and sharing social media posts, leaving positive reviews, returning to buy more, and spreading the word about a brand.&nbsp;</li>



<li>Emotions inspire action: Not only does emotional marketing grab the consumer’s attention and appeal to them, but it also creates a sense of urgency. Rather than filing your product away in the back of their mind to return to later, a strong emotional connection can go a long way in completing a sale on the spot.&nbsp;</li>
</ul>



<h2 class="wp-block-heading">Emotional marketing strategies</h2>



There’s a right way and a wrong way to employ emotional marketing strategies. Here are some best practices to consider.&nbsp;



<h3 class="wp-block-heading">Understand your audience</h3>



You can only play on your consumers’ emotions if you actually understand them. It’s essential for every brand to put in the time and energy to build robust buyer personas for all marketing campaigns. What drives them? What are their deepest fears, strongest desires, struggles, and motivations?



<h3 class="wp-block-heading">Tell a compelling story</h3>



Stories are powerful tools for creating emotional connections. By telling a compelling story that resonates with your audience, you can make your brand more relatable and memorable. For example, a small business that sells handmade products might tell the story of the people who create them, highlighting the personal touch and attention to detail that goes into each item. This can create an emotional connection with consumers.



<h3 class="wp-block-heading">Use a voiceover&nbsp;</h3>



The right voiceover can add emotional depth to your brand&#8217;s messaging by creating a sense of intimacy, empathy, or urgency that resonates with your target audience.&nbsp;



That’s why using a text to speech AI tool that can capture human emotion is so important – no one is going to make a connection with a robot voiceover.&nbsp;



<h2 class="wp-block-heading">Leveraging text to speech with emotion to build connections with your audience</h2>



TTS is a handy tool, but only in the last few years has the tech evolved to include voices that can express emotion to help strengthen your marketing messages, building consumer trust and loyalty. Services like LOVO AI’s <a href="https://lovo.ai/text-to-speech">text to speech with emotion</a> can be used to build real emotional connections.&nbsp;



LOVO AI offers a variety of resources that brands –&nbsp;from small businesses to multinational companies –&nbsp;can take advantage of. These include:



<ul>
<li>Voice AI that can express over 25 emotions</li>



<li>Customizable voice options that suit a wide range of purposes, eliminating the need to hire voice actors</li>



<li>The ability to set a standard tone and style to ensure all your marketing is consistent</li>



<li>Multilingual support, enabling you to create voiceovers in multiple languages and localize your content for international markets</li>



<li>Fast turnarounds, keeping you ahead of the competition</li>



<li>Captions and transcriptions, making your <a href="https://lovo.ai/post/the-role-of-ai-voice-generators-like-genny-in-video-marketing">videos</a> accessible to a wider audience</li>



<li>Tools that allow you to adjust the tone, pitch, and speed of the generated voice, adding depth and emotion to your content&nbsp;</li>
</ul>



LOVO gives you access to both text to speech with emotion and the most powerful <a href="https://lovo.ai/post/best-ai-voice-generator-marketing">AI Voice Generator</a> at your command. <a href="https://genny.lovo.ai/signup">Get in touch</a> today or <a href="https://lovo.ai/text-to-speech">try it out</a> for yourself.



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How to leverage AI text to speech for your emotional marketing strategies

<a href="https://lovo.ai/video-production">Video marketing</a> has become a dominant force in the digital landscape, with businesses and content creators striving to create engaging and impactful content. As AI technology continues to advance, AI voice generators like Genny are playing an increasingly crucial role in video <a href="https://lovo.ai/usecase/advertising">marketing</a>. In this blog post, we will explore the benefits of using AI voice generators in video marketing and how Genny can help elevate your <a href="https://lovo.ai/usecase/youtube">content</a> strategy.



<ol>
<li>High-quality <a href="https://lovo.ai/text-to-speech">Voiceovers</a>:</li>
</ol>



One of the most significant advantages of using an AI voice generator like Genny is the ability to produce high-quality, realistic voiceovers. With a wide range of customizable voice options, Genny allows you to create professional-sounding voiceovers without the need for hiring voice actors, saving both time and money.



<ol start="2">
<li>Consistent Brand Voice:</li>
</ol>



Establishing a consistent brand voice is essential for effective video marketing. Genny&#8217;s AI voice generator ensures that your voiceovers maintain a uniform tone and style, reinforcing your brand identity and helping your content stand out from the competition.



<ol start="3">
<li>Multilingual Support:</li>
</ol>



To reach a global audience, it&#8217;s vital to cater to viewers who speak different languages. Genny&#8217;s AI voice generator offers multilingual support, enabling you to create voiceovers in multiple languages and localize your content for international markets.



<ol start="4">
<li>Cost-effective Solution:</li>
</ol>



Hiring professional voice actors for video marketing campaigns can be expensive and time-consuming. Genny&#8217;s AI voice generator provides a cost-effective alternative, enabling you to produce high-quality voiceovers without breaking the bank.



<ol start="5">
<li>Fast Turnaround Times:</li>
</ol>



In the fast-paced world of video marketing, quick turnaround times are essential. Genny&#8217;s AI voice generator enables you to create voiceovers rapidly, allowing you to meet tight deadlines and stay ahead of the competition.



<ol start="6">
<li>Improved Accessibility:</li>
</ol>



Accessibility is a crucial aspect of video marketing, as it ensures that your content can be enjoyed by a wider audience. Genny&#8217;s AI-generated voiceovers can be used to create captions and transcriptions, making your videos accessible to viewers with hearing impairments.



<ol start="7">
<li>Customizable Voice Options:</li>
</ol>



Genny&#8217;s AI voice generator offers a vast library of customizable voice options, including accents, dialects, and genders. This allows you to tailor your voiceovers to match your target audience&#8217;s preferences and create a more engaging viewing experience.



<ol start="8">
<li>Seamless Integration:</li>
</ol>



Genny&#8217;s AI voice generator can be easily integrated into your existing video production workflow, allowing you to effortlessly incorporate high-quality voiceovers into your content without disrupting your creative process.



<ol start="9">
<li>Emotion and Expression:</li>
</ol>



Genny&#8217;s advanced AI algorithms enable you to adjust the tone, pitch, and speed of the generated voice, adding depth and emotion to your content. This helps create a more engaging and immersive experience for your viewers.



<ol start="10">
<li>Future-proof Solution:</li>
</ol>



As AI technology continues to evolve, AI voice generators like Genny will only become more advanced and versatile. By incorporating Genny into your video marketing strategy, you&#8217;re investing in a future-proof solution that can adapt and grow with your business.



AI voice generators like Genny are playing an increasingly significant role in video marketing, offering content creators a powerful tool for creating engaging and impactful content. By harnessing the benefits of Genny&#8217;s AI voice generator, you can elevate your video marketing strategy, reach a wider audience, and stay ahead of the competition. Embrace the power of AI technology with Genny and revolutionize your video marketing efforts.

The Role of AI Voice Generators like Genny in Video Marketing

From international corporations to small &amp; medium sized businesses, to local mom &amp; pop stores, businesses of all sizes have a need to promote their services through marketing and advertisements. By using AI Voice Generators and <a href="https://lovo.ai/text-to-speech">text-to-speech</a> tools, businesses can cut costs and make professional-grade advertisements for a fraction of the original cost and time.



By using <a href="https://lovo.ai/usecase/advertising">AI voices in advertisements</a>, businesses can:



<ul>
<li>Easily translate and produce voice overs in multiple languages to target a wider audience</li>



<li>Save time and cut costs while producing high-quality content, quickly and easily.</li>



<li>A wide range of emotions to communicate more effectively within the marketing content.</li>
</ul>







<h2 class="wp-block-heading">LOVO: Premium AI Voice Generator</h2>



<a href="http://lovo.ai">Genny by LOVO</a> lets you produce AI voice overs for a wide range of use cases. As one of the most complete and powerful <a href="https://nerdynav.com/best-ai-voice-generators/#lovo">AI voice generators</a> on the market, you can use Genny to create content for all your needs. With marketing and advertising, Genny has voices optimized for advertisements and also video editing capabilities which allows you to perfect the advertisement.



Genny has voices that are energetic yet professional, friendly, and trustworthy, perfect for advertisements and marketing videos. You can also add the AI voiceovers directly to your video within Genny so you can publish the finished video right away



Choose from over 400+ voices in 100+ languages in 25+ emotions. Since launch, LOVO has strived to provide professional-grade voice overs completely generated by AI to seamlessly create advertisements.



This advertisement was created in less than an hour from start to finish.&nbsp;







<figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" class="youtube-player" width="640" height="360" src="https://www.youtube.com/embed/IyoM_48baTE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation"></iframe>
</div></figure>



<h2 class="wp-block-heading">Features</h2>



The highly advanced AI voices found on Genny sound incredibly natural. The reason they sound so realistic is because they were all created using real human voices.



You can use features to style your voiceovers and make your speech sound persuasive and compelling:



<ul>
<li>Add Emphasis to draw attention to specific words that are important.</li>



<li>Adjust speed to create rhythm according to the situation.</li>



<li>Use Pitch Control to control the flow of the voice over</li>



<li>Add pauses to create dramatic effects</li>



<li>Pronunciation Editor to make the speech sound natural overall</li>
</ul>



With video editing capabilities, you can even:



<ul>
<li>Edit images and video to go with the voice over</li>



<li>Add resources such as non-verbal interjections, sound effects, and even royalty free content</li>



<li>Add free background music&nbsp;</li>
</ul>



To sync your voice with your video perfectly, you can create audio blocks by copying and pasting your text script into the text editor. You can edit your speech audio together with your video at the bottom of the window.



With a wide range of voices in your arsenal, you can create dialogs and re-enact situations to make a comprehensive advertisement.



<h2 class="wp-block-heading">Yearly Pricing</h2>



<ul>
<li>Free Starter, $0 per month</li>



<li>Basic, $19 per month for Yearly</li>



<li>PRO, $36 per month for Yearly</li>
</ul>



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<div class="wp-block-button is-style-outline"><a class="wp-block-button__link wp-element-button" href="https://genny.lovo.ai/signin">Try Genny Now!</a></div>
</div>











<h2 class="wp-block-heading">Play.ht</h2>



Play.ht is a platform with over 570 AI voices in 80 different languages. It provides AI voice Generation &amp; text-to-speech.



<h2 class="wp-block-heading">Features:</h2>



<ul>
<li>Create voice AI audio and download them in mp3</li>



<li>Get commercial rights audio generated with no extra fee</li>



<li>Get broadcast rights using generated voices</li>



<li>Edit audio to your satisfaction</li>
</ul>



Has a text editor feature allowing you to customize punctuations and pronunciations of important words in your script. The tool lets you set a different tone for each part of the script. You also get some cloud storage. You can only export audio files in MP3 and WAV formats.



<h2 class="wp-block-heading">Pricing</h2>



<ul>
<li>Free plan with minimal features</li>



<li>$19 per month (paid monthly)</li>



<li>$14.25 per month (paid annually)</li>
</ul>







<h2 class="wp-block-heading">Respeecher</h2>



Respeecher is a voice generator that specializes in voice cloning. It’s a tool that creates speech that’s indistinguishable from the original speaker. Great for filmmakers, game developers, and other content creators.



Features:



<ul>
<li>Clone voices instantly</li>



<li>Realistic and indistinguishable from the original voice</li>



<li>A favorite for film and game studios</li>
</ul>



Pricing:



<ul>
<li>Standard, $199 monthly / $1999 yearly</li>



<li>Special Projects, custom price</li>
</ul>







<h2 class="wp-block-heading">Resemble.ai</h2>



If you’re looking for a great AI voice generator option, you should definitely check out Resemble.ai. Not only does it allow you to generate realistic AI voices, but it also gives you a lot of control over the voices themselves



Features:



<ul>
<li>One-click text generation for advertisements</li>



<li>Language dubbing</li>



<li>4 different options to create synthetic voices</li>



<li>Large library of voice actors</li>
</ul>



Pricing:



<ul>
<li>$0.006 per second</li>



<li>PRO, custom pricing</li>
</ul>







<h2 class="wp-block-heading">Murf</h2>



One of the most popular and impressive AI voice generators on the market is Murf, which enables anyone to convert text to speech, voice-overs, and dictation. It is especially useful for product developers, podcasters, educators, and those in the business world.



Murf creates natural voices in a very short amount of time and with minimal effort needed. They can then be used in nearly any sector. With a library consisting of over 110 voices in 15 different languages, Murf has a wide range of uses.



Here are some of the main features of Murf:



<ul>
<li>Large library of voices and languages</li>



<li>Expressive emotional speaking styles</li>



<li>Pitch and fine-tune voice tones</li>



<li>Audio and text input support</li>
</ul>



Pricing



<ul>
<li>Basic, $29 per month</li>



<li>PRO, $39 per month</li>



<li>Enterprise, $3,540 annually</li>
</ul>



Some other use cases are:



<ul>
<li>AI Voiceover</li>



<li>Voice over video</li>



<li>Voice changer</li>



<li>AI Voice Generator</li>



<li>Voice Editing</li>



<li>Voice over presentation</li>



<li>Voice over video editing</li>
</ul>



<h2 class="wp-block-heading">Conclusion</h2>



AI voice generators have become an indispensable tool for marketers and advertisers to create engaging and persuasive audio content that resonates with their audience. 



The top AI voice generators we have discussed in this post are all great options for generating high-quality, natural-sounding voices that can elevate your marketing and advertising efforts to new heights.



When choosing an AI voice generator, it&#8217;s important to consider factors such as voice quality, language support, pricing, and customization options to find the best fit for your needs. Whether you&#8217;re looking to create compelling ads, narrate explainer videos, or enhance your brand&#8217;s audio identity, there&#8217;s an AI voice generator out there that can help you achieve your goals.



Image by rawpixel

Best AI Voice Generators for Marketing and Advertisements

Everyday across the world, it’s a competition of who can put more screens between their eyes and the wall: billboards, digital signage on cabs, TV, laptop, tablet, smart phone, smart watch, and soon, AR/VR goggles.



Eye-catching adverts are constantly flashing in front of consumers, and as a business, you are vying for that split milli-second window. Including non-digital (e.g., paper) materials, the visual ad market is a clustered battlefield.







<h2 class="wp-block-heading">But Soft, Do You Hear That?</h2>



What’s one commonality you see with the people in the subway, at the gym, or anywhere on the street? They all have earphones in their ears. Even if you don’t have a pair yourself, you are surrounded with audio in cars, cafes, and bars. According to the International Federation of the Phonographic Industry (IFPI), an average person spent 18.4 hours listening to music every week in 2021, and an average American listened to music 26.9hrs/week, or 3 hours and 50 minutes per day.



This is the airspace that you need to be going after.







<h2 class="wp-block-heading">Audio Ad Platforms</h2>



Spotify leads the charge with 456 million monthly active users, with YouTube, TikTok, Instagram, and SoundCloud following up. Of course, you also can’t ignore the traditional radio ads. The difference here is that with apps like Spotify and YouTube, you can target specific demographics, geographies, and timings of your messages to create a personal connection with the end-users when they are the most receptive.







<h2 class="wp-block-heading">What is an Audio Ad?</h2>



While the exact length and details may vary depending on the platform of your choice, audio ads are construed of a 15~60second audio spot with or without an accompanying display image.







<h4 class="wp-block-heading">1. Engaging</h4>



Spotify and SoundCloud audio ads are played between songs during active listening sessions, ensuring that the advertiser is able to grab the full attention of the listener. Interested audience can click on the display image to be redirected to the desired destination. Or they may pull up a browser and research a product online, connect with brands on social media, or discuss with their friends and family about the product or service in question. This experience is all seamless because audio, unlike videos or images, can be played and heard while the listener is doing something else. It plays into the ambiance and can work on the subconscious of a potential consumer without interrupting their routine. Especially so because the ads are tailored to the most ideal demographics based on their preference and behaviors.







Traditional video players like YouTube, Instagram, and TikTok are also recognizing this trend and moving quickly with audio ads leveraging simpler video or image requirements. One of the key benefits of YouTube audio ad is the fact that it can be managed from the same dashboard as you operate Google Search and Display ads, ensuring a holistic view.







<h4 class="wp-block-heading">2. Cost-Efficient</h4>



You can see significant cost savings because you don’t need to make any videos or special imageries. All you need is a script and a voice to go along.







<h4 class="wp-block-heading">3. Responsive</h4>



Because you don’t need to make any visual assets, you can respond rapidly to changing market and product situations. All you need is a savvy copywriter and solid voiceover artists.







<h2 class="wp-block-heading">Voice is The Most Important Piece in Audio Ads</h2>



Even if audio ads are stacked with all these benefits, we are still left with the challenge of securing a squad of voice actors on-call.



It’s not easy to find the right voice actor for the job, but even if you do, the chances of that voice actor being available whenever you want them is slim to none. On top of that, you have to negotiate contracts and spending time on revisions each time you make adjustments to your script. I said squad of voice talent because you’ll want different voices based on the target demographic – &nbsp;different languages, dialects, gender, age, and even style. And what if you wanted to add a bit of flare to your audio ad with music and sound effects?



This is where an advanced Text to Speech platform can help by providing a sprawling library of human-like, authentic AI voices and a suite of audio production and editing tools.







<h2 class="wp-block-heading">Using TTS to Produce Audio Ads</h2>



<h4 class="wp-block-heading">Personalized Messages</h4>



Using AI voices, brands can deliver personalized audio experiences. You have the flexibility to choose among hundreds of voices that not only fit your brand and product, but the ones that will cater the best to your target consumers. Create multiple versions of your ads, in different languages, accents, genders, ages, styles, and emotions. You can also create a branded voice just for your company that customers can remember you by.



For example, if you are pitching a legal agency, it makes sense to use a calm, professional, persuasive yet friendly middle-aged adult voice, and the right vernacular of your target audience. If you are promoting a local college, you are better off using young, spirited, but smart voices rather than children’s voices.







<h4 class="wp-block-heading">Reduce Voiceover Production Time &amp; Cost</h4>



Getting a voice seems simple, but there’s a lot of work behind the scenes for that file to reach your hands. The list includes searching, sampling, and signing a voiceover talent, reserving a recording studio, handling editing and re-editing of voiceovers, and managing the entire project. Usually, this can take anywhere from weeks to months, and you’ll have to add special effects to this afterwards as well.



On the other hand, with Text-to-Speech, you can browse through a catalog of voices, listen to samples, upload your script, create the voiceover, make necessary edits and add music and sound effects, and be done in minutes. And you can do this without any special knowledge in audio engineering.







<h4 class="wp-block-heading">Consistency &amp; Availability</h4>



The platform is available whenever you want, 24/7. There are no reservations, waiting, or unexpected conditions to worry about.







<h2 class="wp-block-heading">Scriptwriting for Audio Ads</h2>



Below are some tips we’ve heard from our users regarding writing the copies for audio ads.







<h4 class="wp-block-heading">1. Keep It Simple</h4>



Audio ads are usually shorter than visual ads, and more often than not, your audience will be doing something else while listening. Make sure you know what message you want your customers to retain and keep to that.







<h4 class="wp-block-heading">2. Use the Voice of Your Users</h4>



I don’t mean the voice you choose to make the audio file (that’s important too). I mean the tone of your writing; it needs to be direct, succinct, and easy on the ears. Jargons, rambling messages, and simply droning on about your product features will fall on deaf ears.







<h4 class="wp-block-heading">3. Consistency Is Key</h4>



Remember that everything your ad portrays is a message delivered from you, your company, or your brand. The idea, message, words, phrases, and tone should match across the board.







<h2 class="wp-block-heading">A Win-Win</h2>



Utilizing AI Voiceovers, Voice Generators and TTS tools is a win-win scenario for both the advertisers and the customers alike. Companies get to save money and time with a better return on their ads, and consumers get to hear tailored ads of products and services they are more likely to be interested in via voices they are more likely to engage with.



The power is in your hands – unleash your creativity with <a href="https://genny.lovo.ai" target="_blank" rel="noreferrer noopener">Genny</a>.



Make sure to check out these posts that can help with your ad creation:



<ul>
<li><a href="https://lovo.ai/post/finding-the-right-voice-for-your-content" target="_blank" rel="noreferrer noopener">Finding the Right Voice for Your Content</a></li>



<li><a href="https://lovo.ai/post/how-to-choose-the-right-music-for-your-content" target="_blank" rel="noreferrer noopener">How to Choose the Right Music for Your Content</a></li>
</ul>

Audio Ads using TTS: A Greener Pasteur

Text-to-speech (TTS) technology has come a long way in recent years, making it easier than ever to create social media content using spoken words. If you’ve been following the space for some time, you’ll remember the Alexas and Siris of the past – although there’s more to come, I think it’s safe to say we are finally crossing the uncanny valley. Whether you&#8217;re a blogger, marketer, or business owner, TTS can be a valuable tool for reaching a wider audience and making your content more accessible.







<h2 class="wp-block-heading">Audio-Form Content</h2>



One of the most obvious ways to use TTS for social media is to create audio versions of written posts. For example, if you have a blog or website, you can use TTS to convert your articles into spoken words and share them on podcast platforms like <a href="https://soundcloud.com/" target="_blank" rel="noreferrer noopener">SoundCloud</a>, <a href="https://podcasters.spotify.com/" target="_blank" rel="noreferrer noopener">Spotify</a>, or <a href="https://www.buzzsprout.com/" target="_blank" rel="noreferrer noopener">Buzzsprout</a>. This can be a great way to reach people who prefer to consume content in an audio format, such as while they&#8217;re on the go, doing other tasks, or when they need non-visual accessibility to enjoy your content







<h2 class="wp-block-heading">Social Media &amp; Video-Form</h2>



Another way to use TTS for social media is to create voiceovers for videos. For example, you can use TTS to narrate a video tour of your business or product, or to add a voiceover to a tutorial, explainer video, or a fun advert. This can make your videos more engaging and aid in holding the viewer&#8217;s attention. Platforms like YouTube, Instagram, and Twitter are great places to share these types of videos.



For instance, creative agencies like <a href="https://griffinproductions.co.uk/" target="_blank" rel="noreferrer noopener">Griffin Productions</a> leverage <a href="http://www.lovo.ai" target="_blank" rel="noreferrer noopener">LOVO</a> to generate voice-overs and character dialogues for multi-faceted proof-reading, faster client approval, and efficient content production. They use LOVO’s Text-to-Speech platform as a part of their script-writing process to preview the written copies, and depending on the project, deliver the audio recording as well. Being able to audition from a great range of voices and delivery styles, with a script in realtime, helps them achieve client approval much quicker.



<figure class="wp-block-image size-large"><img data-attachment-id="2816" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/marketing-ad/using-text-to-speech-to-create-social-media-content/attachment/vh_02-export2-1/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1.jpg" data-orig-size="3456,2234" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="VH_02-Export2-1" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-975x630.jpg" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-1584x1024.jpg" decoding="async" loading="lazy" width="1584" height="1024" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-1584x1024.jpg" alt="Creating a social media content using TTS and AI content creation tools" class="wp-image-2816" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-1584x1024.jpg 1584w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-975x630.jpg 975w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-768x496.jpg 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-1536x993.jpg 1536w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-2048x1324.jpg 2048w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/01/VH_02-Export2-1-1200x776.jpg 1200w" sizes="(max-width: 1584px) 100vw, 1584px" /><figcaption class="wp-element-caption">Genny by LOVO</figcaption></figure>







<h2 class="wp-block-heading">Localization</h2>



Advanced TTS can also be used to create social media posts in multiple languages. This can be advantageous for businesses and organizations that have a global reach and want to communicate with their customers and followers in different languages, or want to localize their content without setting up local teams at every corner of the world.







TTS and AI Voiceover technology offers a range of possibilities to create social media content in various styles and forms. It&#8217;s a great way to reach a wider audience, make your content more engaging and accessible, and to connect with your audience in a more personal way. Are you ready to give it a shot? Try <a href="https://genny.lovo.ai/" target="_blank" rel="noreferrer noopener">Genny</a> by LOVO for free today!







Check out more blogs on other topis: &#8211; <a href="http://www.lovo.ai/post/a-guide-to-using-ai-tools-in-your-content-creation-flow" target="_blank" rel="noreferrer noopener">A Guide to Using AI Tools in Your Content Creation Flow</a> &#8211; <a href="http://www.lovo.ai/post/marketing-video-101-how-to-create-a-winning-marketing-video" target="_blank" rel="noreferrer noopener">Marketing 101: How to Create a Killer Marketing Video</a>

Using Text-to-Speech to Create Social Media Content

As the field of artificial intelligence (AI) continues to advance, businesses are finding new and innovative ways to leverage its capabilities to improve their marketing efforts. One area where AI is particularly useful is in the creation of marketing content.







<h2 class="wp-block-heading">NLG: Natural Language Generation</h2>



One of the ways that AI can help with creating marketing content is through natural language generation (NLG) technology. This technology uses machine learning algorithms to analyze large amounts of data and generate written content that is similar to human-generated content. This can be used to generate product descriptions, email subject lines, social media posts, and other types of marketing content. <a href="https://chat.openai.com/chat" target="_blank" rel="noreferrer noopener">ChatGPT</a>, <a href="https://www.jasper.ai/" target="_blank" rel="noreferrer noopener">Jasper</a>, and <a href="http://copy.ai/" target="_blank" rel="noreferrer noopener">Copy.AI</a> are popular examples.







<h2 class="wp-block-heading">TTS: Text-to-Speech</h2>



Another impactful way of leveraging AI is using advanced Text-to-Speech (TTS) to produce audio and video marketing materials. Using AI voiceovers, businesses can create engaging and personalized multimedia ads at a fraction of the cost, time, and effort required working with human voice actors. On average, companies are seeing 99% reduction in terms of turnaround time, and 95% decrease in the cost involved. So it’s not a surprise that TTS voices are utilized in all types of marketing content, ranging from Podcasts and YouTube to explainer videos, product demos, and online ads.







<h2 class="wp-block-heading">Example: Real-Time Digital Ads</h2>



One such example is <a href="https://www.lotlinx.com/" target="_blank" rel="noreferrer noopener">Lotlinx</a>, a Vehicle Identification Number (VIN) Management Platform company based out of New Hampshire, USA. They help dealerships across the country efficiently manage and sell their inventory of vehicles using an array of AI technologies. A critical part of their offerings is the ability to generate and distribute online video ads of the automobiles being sold as the availability and options change in real-time.



There are millions of cars and bikes that are being traded every hour of the day, and it was basically impossible for them to create digital ads for those units in real-time using human voice actors. They’d need an army of voice talent sitting in recording booths 24/7, reading new pricing information, editing, and sending them to Lotlinx’s ad platform. Fees aside, that’d be a logistics nightmare.



That’s why Lotlinx turned to <a rel="noreferrer noopener" href="https://www.lovo.ai/" target="_blank">LOVO</a>; they only needed to connect LOVO’s TTS API to their ad platform, and as dealerships updated the information of their inventory, Lotlinx was able to send out new voice and video ads automatically. Time and cost savings were immense, but more importantly, the service may not be feasible at all without the help of AI voiceovers.







<h2 class="wp-block-heading">Remember!</h2>



AI’s role in the production and distribution of marketing materials is ever-increasing. Many businesses are, or should be, taking advantage of the ability to create and send thousands of highly-personalized audio and video ads cost-effectively and efficiently. As TTS technology becomes more advanced and more accessible, we can expect to see even more innovative ways that businesses use TTS technology to create ads and other marketing content.







Try out <a href="http://genny.lovo.ai/" target="_blank" rel="noreferrer noopener">Genny</a> for yourself today!







Check out other blogs and topics: &#8211; <a href="http://www.lovo.ai/post/marketing-video-101-how-to-create-a-winning-marketing-video" target="_blank" rel="noreferrer noopener">Marketing Video 101: How to Create a Winning Marketing Video</a> &#8211; <a href="https://lovo.ai/post/how-to-choose-the-right-music-for-your-content" target="_blank" rel="noreferrer noopener">How to Choose the Right Music for Your Content</a>

AI Voice’s Role in the Production and Distribution of Marketing Content

AI Voice: Production & Distribution of Marketing Content

Guest Post by Bridgette Hernandez







We often overlook the significance of voiceover in whichever medium we consume. Video games, animated movies, online ads, as well as audiobooks all rely on voiceover to relay their content to us. Recently, the voiceover industry has started to seep into the corporate sector due to COVID-19 regulations and social distancing, preventing traditional studio work.



According to Adobe, 91% of brands already actively invest in voiceover creation for their customer servicing and content marketing on the global market. Additionally, 71% of them stated that voices genuinely improve the user’s experience of their online platforms, ads, or services in general.



However, in order to take full advantage of VO, writing a great voiceover script is pivotal. With AI platforms such as LOVO available for voiceover and <a href="https://lovo.ai/text-to-speech" target="_blank" rel="noreferrer noopener">text to speech</a>, writing a proper script becomes even more important. Whether you simply want to edit and plug in an existing script into LOVO or are starting from scratch, let’s discuss voiceover scriptwriting.







<h2 class="wp-block-heading">Tips to Writing Great Voiceover Scripts</h2>



<h3 class="wp-block-heading">1. Outline your Script</h3>



The best way to get ahead with your scriptwriting and give it a good direction is to start with an outline. A voiceover script outline can take many shapes, depending on your sensibilities. You can create hand drawn storyboards, outline your script like an essay, or describe each scene and conversation without the actual lines present.



It’s also a good idea to time-limit your VO script to get a good sense of how long the final product will be. This is an important first step in voiceover scriptwriting since it will focus your work and give it a purpose. Without an outline, you can spend a lot of time editing, revising, and outright abandoning certain ideas due to them being invalid with your vision.







<h3 class="wp-block-heading">2. Rely on Short, Informative Sentences</h3>



Every sentence you write for your voiceover script should have a meaning behind it. Avoid writing sentences which serve as fluff and don’t offer tangible information to the listener. It’s worth mentioning that there is a clear distinction between narrative and conversational VO scripts in relation to sentence length.



Narrative VO scripts typically serve to enrich multimedia content meant for <a href="https://lovo.ai/post/ai-voices-role-in-the-production-and-distribution-of-marketing-content" target="_blank" rel="noreferrer noopener">advertisement</a> or YouTube tutorials with animated visuals. However, conversational voiceover scripts are mostly found in indie films, animated movies, and other forms of media where two or more individuals speak. A shorter sentence structure with more pauses will make your script easier to reproduce, especially through an AI platform, as well as easier to listen.







<h3 class="wp-block-heading">3. Provide Clear Direction</h3>



It’s not enough to simply write dialogue or a narrative voiceover script and hand it to a voiceover artist or AI algorithm. Similar to traditional film scripts, your voiceover script should include as much direction and contextual information as possible.



Start with simple annunciations of emotions, tone of voice, and state of being for every voice line. Is the character sad, happy, horrified, excited, or melancholic? What is their state of mind – are they tired, agitated, worried, or nervous? These elements are pivotal for quality voiceover line delivery, and they will make your script stand out that much more. You can go a step further and start every conversational scenario with a brief summary of the current location, weather, and time of day. These elements can also affect the voice actor and enrich the final product, giving it a sense of life and genuine artistic integrity beyond writing.







<h3 class="wp-block-heading">4. Don’t Be Afraid of Silence</h3>



While it may seem counterintuitive at first, silence is an important part of artistic voice acting. A dramatic pause can improve your scriptwriting significantly and add certain flair to the final product. You can name characters and leave them “speechless” to emphasize their shock or thinking about what occurred previously.



Likewise, a dramatic pause can be used as a collective reaction of all present characters to a joke, a tragic event, or other unordinary events. A pause will also help the listener sigh a breath of relief and “rest” for a few seconds before the voiceover continues. Don’t be afraid of taking a proverbial break, and the script will be much stronger for it.







<h3 class="wp-block-heading">5. Give your Listeners a Call to Action</h3>



Lastly, you want your audience to react to the voiceover script in some capacity, depending on its content. Integrating a call to action into scriptwriting is simple when you write voiceover for an online ad or YouTube video. What about a film or an audiobook? This is where artistic expression comes into play. Different movies, books, and video games carry messages which can resonate with the active participant. These are referred to as themes.



You can make the theme of your story revolve around “courage” and “friendship”, giving the listener an opportunity to identify with these calls to action. Never write voiceover scripts which don’t carry a long-term message or call the listener to a certain action. They are a wasted opportunity to convey a personal message to the listener and will often be forgotten as soon as they finish.







<h2 class="wp-block-heading">Benefits of Using AI with Voice-Over Scripts</h2>



Now that we have a clearer idea of how you can write a great script let’s switch gears and discuss AI’s role in voiceover. Artificial intelligence algorithms have come a long way since their inception. We have witnessed technologies such as chatbots and eCommerce personalization make life easier for people across the globe. The same can be said of the voiceover industry and AI’s place in it.







If we were to break down the concrete advantages of implementing an <a href="https://genny.lovo.ai/" target="_blank" rel="noreferrer noopener">AI voiceover platform</a> such as LOVO in your creative process, they would include:



● Faster and more affordable voiceover content creation



● Numerous voice post-processing and editing capabilities



● Cloning possibilities with existing voiceover recordings



● Multilingual dubbing possibilities 








<h2 class="wp-block-heading">In Conclusion</h2>



Whether you work on a film or a series of content pieces for online marketing, make sure that your voiceover scripts are your own. Write from your heart and make them original to stand out as much as possible.



When it comes to practical implementation, leveraging AI technologies against real-world voice actors is a no-brainer, especially with COVID-19 making studio work nigh impossible. Whichever path you choose to take, writing a great voiceover script is a good first step in making sure that your ideas find their audience.







Related articles: &#8211; <a href="https://lovo.ai/post/how-to-create-a-super-professional-voiceover-in-5-minutes" target="_blank" rel="noreferrer noopener">How to Create a Professional Voiceover in 5 Minutes</a> &#8211; <a href="https://lovo.ai/post/a-guide-to-using-ai-tools-in-your-content-creation-flow" target="_blank" rel="noreferrer noopener">A Guide to Using AI Tools in Your Content Creation Flow</a>

The Art of Writing Great Voiceover Scripts

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Destiny Child’s hit song asks you to “Say my name, say my name, If no one is around you”, and we’ve all had those moments when you are in an awkward situation to call out someone by their name. So you resort to “H..Hey! Pssst….&nbsp;! Yo!”



But you probably ALSO had an experience where someone yelled your name, to either call you or someone else with a similar (not even the same) name, and your ears perked up. It doesn’t matter if it’s a crowded bar, a mall, playground, you name it.







<h2 class="wp-block-heading">Cocktail Party&nbsp;Effect</h2>



As it happens, there’s a name for it, and it’s rightfully dubbed so:



“Cocktail Party Effect is the phenomenon of the brain’s ability to focus one’s auditory attention(an effect of selective attention in the brain) on a particular stimulus while filtering out a range of other stimuli, as when a partygoer can focus on a single conversation in a noisy room. Listeners have the ability to both segregate different stimuli into different streams, and subsequently decide which streams are most pertinent to them.” — Wikipedia.



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This is intrinsic to human nature, as is observed in the behaviors of infants and the brain waves of those in persistent vegetative state (PVS).







<h2 class="wp-block-heading">Why Does It Matter? For Who? </h2>



If you are in marketing, advertisement, content creation, sales — or even HR — you need to stand out among the crowd and capture the attention of your target audience. And not just any attention. You have to give them the feeling of personal care.



We live in a world of mass-everything: mass-emails, mass-phone calls, mass-spam messages, etc. There is a level of personalization you can do on the visual front via writing down names on your messages, but our visual space is jam packed with too much information.







<h2 class="wp-block-heading">Rule the Audio</h2>



This is where Cocktail Party Effect comes in. If you are a streaming platform, you have all the customer data of their name, behavioral patterns, preferences, etc. If you are a retailer, you know their addresses and purchasing patterns. If you are a local shop, you know the weather and trend changes in your neighborhood.



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Tailor your marketing for each individual customer, to the scenario, to the season, to the time. Grab their ears, whisper to them “Hey Claire, don’t you think the weather will be perfect for you to go hiking this weekend? We’ve just launched our shoe sale and think you might enjoy these like the last pair you had”. Ok, maybe that’s a bit too much but you get my thought.







<h2 class="wp-block-heading">Cost and Time</h2>



At this point, most of you are probably thinking ‘alright, but what about the money to record all these voice overs? who has the time?’



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Nobody has the time or the money. That’s where <a href="https://genny.lovo.ai" data-type="URL" data-id="https://genny.lovo.ai" target="_blank" rel="noreferrer noopener">Genny by LOVO</a> comes in.



<a href="https://www.lovo.ai/post/a-b-test-why-not-a-z" target="_blank" rel="noreferrer noopener">There’s much more detail in my last article</a>, but with Genny, you can do a thorough performance marketing of your contents, whether they are simple ads, marketing videos, or scripts, or even radio contents, on what sticks. Imagine A/B Testing on steroids, so something more like an A/Z Testing.



At a fraction of the cost and hassle. Like 90%+.



I don’t want to harper on this anymore, because you trying it out once outshines me talking a thousand times. <a href="https://genny.lovo.ai/" target="_blank" rel="noreferrer noopener">https://genny.lovo.ai</a>







Additional Info: &#8211; <a href="https://lovo.ai/post/how-to-save-90-of-your-budget-creating-voiceover-content" target="_blank" rel="noreferrer noopener">How to Save 90% of Your Budget on Voiceover Content</a> &#8211; <a href="https://lovo.ai/post/a-guide-to-using-ai-tools-in-your-content-creation-flow" target="_blank" rel="noreferrer noopener">A Guide to Using AI Tools in Your Content Creation Flow</a>

Say My Name, Say My Name

When I first heard the term &#8220;A/B Testing&#8221; in middle school, I was blown out of my mind for two reasons:



<ol>
<li>Wow, that&#8217;s such a clever phrase, and a good way of figuring out the feasibility of your marketing plan, sales strategy, chemical experiment, or boundaries of how much you can annoy your parents before they get really really mad at you.</li>



<li>That sounds like a lot of work. Who has time, money or the patience for that?</li>
</ol>



<figure class="wp-block-image"><img decoding="async" src="http://lovoai.wpcomstaging.com/wp-content/uploads/2020/02/e18da-ed21c0_8bc32e5fa4454da7b3cfd24214aacb68mv2.jpg" alt=""/></figure>







A couple years down the line, in my marketing gig, A/B Testing was an integral part of my job: keywords, ad groups, copywriting, videos, platforms, actors, the whole laundry list. Each test incurred money, time, and the hassle of pulling the lines on other people, and more importantly, there was this gaping feeling of &#8216;what if I could run multiple tests at once? What if I&#8217;m not covering all grounds?&#8217;



And I wasn&#8217;t.



But then, is anyone? Are you?



<figure class="wp-block-image"><img decoding="async" src="http://lovoai.wpcomstaging.com/wp-content/uploads/2020/02/3f5b3-ed21c0_951534db87e840cd9862de2344770e16mv2.jpg" alt=""/></figure>



Sorry, didn&#8217;t mean to put you on the spot &#8211; and if you ARE actually covering everything, kudos to you!







<h2 class="wp-block-heading">What Prevents In-Depth Testing?</h2>



Everyone knows it&#8217;s not OUR fault we can&#8217;t do more complete tests. Running more tests mean more money, more time, and more of everything.



For voice contents, it&#8217;s the same thing. Below is the usual timeline for voice content creation, whether it&#8217;s a marketing video, radio ads, audiobooks, software &amp; games, etc.



But what if you can:



<ul>
<li>shave off the time to a couple minutes</li>



<li>the fee to a few bucks</li>



<li>the editing to be done by you on your computer?</li>
</ul>



<figure class="wp-block-image size-large"><img data-attachment-id="3038" data-permalink="https://lovoai.wpcomstaging.com/blog/blog-en/marketing-ad/a-b-test-why-not-a-z/attachment/vh_02-export2-2/" data-orig-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2.jpg" data-orig-size="3456,2234" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="VH_02-Export2-2" data-image-description="" data-image-caption="" data-medium-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-975x630.jpg" data-large-file="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-1584x1024.jpg" decoding="async" loading="lazy" width="1584" height="1024" src="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-1584x1024.jpg" alt="Genny by LOVO - Top TTS Platform" class="wp-image-3038" srcset="https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-1584x1024.jpg 1584w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-975x630.jpg 975w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-768x496.jpg 768w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-1536x993.jpg 1536w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-2048x1324.jpg 2048w, https://lovoai.wpcomstaging.com/wp-content/uploads/2023/02/VH_02-Export2-2-1200x776.jpg 1200w" sizes="(max-width: 1584px) 100vw, 1584px" /></figure>







<a href="https://genny.lovo.ai" target="_blank" rel="noreferrer noopener">LOVO&#8217;s Genny</a> allows you to type or upload the text script, choose the voice you want from our library of voices, or request custom voice skins to be curated just for you, edit the script right there on the app, and deploy &#8211; for endless reiteration until you are satisfied. Now you don&#8217;t have an excuse NOT to do A/Z Test.



<figure class="wp-block-image"><img decoding="async" src="http://lovoai.wpcomstaging.com/wp-content/uploads/2020/02/edeca-ed21c0_c90e2b8b55bd4967a0e2e0482883b1eamv2.png" alt="A/B, A/Z Testing with Genny AI Voiceovers"/></figure>







Shh, don&#8217;t tell your boss yet &#8211; <a data-type="URL" data-id="https://genny.lovo.ai" href="https://genny.lovo.ai" target="_blank" rel="noreferrer noopener">try us out</a>, see results, and then brag about it at your performance meeting.



Happy creating!







Make sure to check out these posts, too: &#8211; <a href="https://lovo.ai/post/using-text-to-speech-to-create-social-media-content" target="_blank" rel="noreferrer noopener">Using Text-to-Speech to Create Social Media Content</a> &#8211; <a href="https://lovo.ai/post/a-guide-to-using-ai-tools-in-your-content-creation-flow" target="_blank" rel="noreferrer noopener">A Guide to Using AI Tools in Your Content Creation Flow</a>